Canovate › Markets › OR › Portland
Cannabis Market Brief

Portland, OR

Portland has lowest US prices; supply is 2x demand. Survival requires experiences, community, education.

Market Snapshot

Market size
$221-250M Multnomah County (2025); statewide $925.5M (-3.5%)
Dispensaries
265 city; ~800 statewide
Avg flower price
$3.33/g (December 2025, lowest in nation)/g

Key Competitors

Serra
Happy Leaf
Broadway Cannabis Market
Nectar Markets
Oregrown

Demand Signals

Oct harvest creates supply surge + price floor; tourism ~15%; pre-rolls +11% YoY

Regulatory Notes

OLCC: 4 plants/household max, 1,000-ft school buffer, no new retail licenses (moratorium)

Campaign Ideas

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