Live Benchmarks · Colorado
Colorado Cannabis
Marketing Benchmarks
State-filtered performance data from dispensaries in Colorado running Canovate. All data is anonymized — privacy floor of 5 dispensaries per metric.
Last updated: June 15, 2026 at 02:58 AM MDT
Tax Rate
15% recreational + 2.9% medical
First state to legalize recreational (2012 vote, retail Jan 2014). Mature market, heavy competition. Denver has saturation issues; smaller metros still underserved.
⚠ Colorado Compliance Rules for Cannabis Ads
BLOCK
Do not use: "recreational"
CO MED prohibits "recreational" in licensed retail marijuana advertising - use "adult-use"
BLOCK
Do not use: "medical only"
Cannot advertise as "medical only" through retail marijuana licensee channels
BLOCK
Do not use: "federally legal"
Cannabis is not federally legal - false claim prohibited by MED R 1002
WARN
Caution with: "for all ages"
Replace with "for adults 21+" per MED Rule R 1002-D
WARN
Caution with: "4/20 blowout"
Replace holiday-themed "blowout" with a neutral promotion name per MED advertising guidance
WARN
Caution with: "happy hour"
Replace "happy hour" with time-specific discount language per MED Rule R 1002
WARN
Caution with: "get high"
Remove intoxication-glorifying language per CO MED advertising rules R 1002-C
+ 4 more caution terms enforced in campaign generation.
Required Disclaimers
· For adult use only. Must be 21 years of age or older to purchase.
· Keep out of reach of children.
· There may be health risks associated with consumption of this product for women who are pregnant, breastfeeding, or planning to become pregnant.
Active Dispensaries
-
In Colorado · last 90 days
Top SMS CTR
-
Best-performing length bucket
Best Send Hour
-
UTC · top click-through window
Channels Tracked
4
SMS · Email · Social · GBP
01Best Send Windows
Top 3 hours of day (UTC) by SMS link-click activity from Colorado dispensaries. Only shown if ≥5 dispensaries contributed data.
Not enough data yet — check back as the Colorado network grows (need ≥5 dispensaries per time bucket).
Privacy floor: Any bucket with fewer than 5 dispensaries is hidden.
02SMS Length vs. Click-Through Rate
Median CTR grouped by message character count for Colorado dispensaries.
Not enough data yet — check back as the Colorado network grows.
03Campaign Cadence vs. Estimated Revenue
Median estimated 30-day revenue per dispensary in Colorado, by send frequency. Revenue = link clicks × 3% conversion × $40 AOV.
Not enough data yet — check back as the Colorado network grows.
04Channel Adoption in Colorado
How many active Colorado dispensaries use each marketing channel.
Not enough data yet — check back as the Colorado network grows.
05Top Campaign Themes by CTR
Top SMS archetypes ranked by median CTR across Colorado dispensaries in the network.
Not enough data yet — check back as the Colorado network grows.
Anonymized: Aggregate keyword patterns only — no individual shop names or campaign text.
06Wholesale Pricing Benchmarks — Colorado
Median retail prices from dispensary menus tracked by the Canovate Knowledge Graph in Colorado.
| Category | Format | P25 | Median | P75 | n= |
|---|
| Flower |
Eighth (3.5g) |
$25.00 |
$32.00 |
$40.00 |
18 |
| Vape Cart |
0.5g Cart |
$30.00 |
$38.00 |
$45.00 |
12 |
Source: Canovate KG — aggregated from licensed dispensary menus. Buckets below n=5 are hidden.
07What's Working in Colorado — Offer Types
Top offer categories by estimated revenue per send over the last 30 days.
Offer type data for Colorado builds as campaigns run in this state.
08Channel Performance — Colorado
SMS, email, and social click-through and estimated conversion rates over the last 30 days.
Channel performance data for Colorado builds as campaigns execute.
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