Live Benchmarks · Updated Daily
Cannabis Dispensary
Marketing Benchmarks
Anonymized performance data across hundreds of active dispensaries in the Canovate network. These benchmarks are structurally impossible to replicate from ChatGPT or Claude — we have the actual send data.
Active Dispensaries
-
Contributing to benchmarks
States Covered
-
With ≥5 dispensaries
Top SMS CTR
-
Best-performing length bucket
Channels Tracked
4
SMS · Email · Social · GBP
01Best Send Windows by State
Top 3 hours of day (UTC) by SMS link-click activity. Only states with ≥5 dispensaries are shown.
Not enough data yet — benchmarks build as the network grows.
Privacy floor: Any bucket with fewer than 5 dispensaries is hidden. No individual dispensary names or city-level data that could identify a small market.
02SMS Length vs. Click-Through Rate
Median CTR grouped by message character count. Shorter isn't always better.
Not enough data yet — benchmarks build as the network grows.
03Campaign Cadence vs. Estimated Revenue
Median estimated 30-day revenue per dispensary, segmented by how often they send campaigns. Revenue = link clicks × 3% conversion × $40 AOV.
Not enough data yet — benchmarks build as the network grows.
04Channel Adoption Across the Network
How many active dispensaries use each marketing channel. Combinations with the highest estimated revenue are flagged.
Not enough data yet — benchmarks build as the network grows.
05Top Campaign Themes by CTR
Top SMS archetypes ranked by median click-through rate across all dispensaries in the network.
Not enough data yet — benchmarks build as the network grows.
Anonymized: These are aggregate keyword patterns detected in campaign content — no individual shop names, city-level breakdowns, or campaign text is included.
06Wholesale Pricing Benchmarks
Median retail prices by product category from the Canovate Knowledge Graph — sourced from licensed dispensary menus. All US markets.
| Category |
Size / Format |
P25 |
Median |
P75 |
Sample |
| Edible |
edible |
$12.67 |
$18.08 |
$23.66 |
n=309 |
| Flower |
Eighth (3.5g) |
$30.70 |
$46.07 |
$59.36 |
n=151 · 2 cities |
| Vape Cart |
0.5g Cart |
$30.00 |
$38.00 |
$45.00 |
n=12 |
| Vape Cart |
vape |
$20.00 |
$25.00 |
$39.71 |
n=485 |
Source: Canovate Knowledge Graph · Updated Jul 27, 2026
KG-sourced: Prices are aggregated from dispensary menus scraped by Canovate. No individual store's prices are shown when fewer than 5 locations contribute to a bucket.
07What's Working This Month — Offer Types
Top 5 campaign offer categories ranked by estimated revenue per send over the last 30 days. Lift % compares each type to the network average.
Offer type benchmarks build as campaign data accumulates. Check back after the next campaign cycle.
Anonymized: Revenue = estimated from link clicks × 3% conversion × $40 AOV, then normalized per-send. Offer types detected via keyword matching in campaign text — no individual shop data is surfaced below n=5.
08Channel Performance — Last 30 Days
SMS vs email vs social: click-through rate, estimated conversion rate, and average revenue per send across all active dispensaries.
Channel performance data populates as campaigns execute and conversions are tracked.
09Market Density
Licensed dispensary count from the Canovate Knowledge Graph. Showing all tracked US markets.
Dispensaries Tracked
1,573
All US
Cities Covered
294
Licensed metros
Avg Locations / Chain
1.0
Multi-location average
KG last updated: Jun 18, 2026
Source: Canovate Knowledge Graph — scraped from public dispensary listings and state license databases. Individual store names are never surfaced in aggregate views.
Live city market briefs
Competitor landscapes, pricing benchmarks, and compliance snapshots for 10 US metros — free, no login.
Denver, CO →
Los Angeles, CA →
New York, NY →
Chicago, IL →
Boston, MA →
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Seattle, WA →
Portland, OR →
Detroit, MI →
Las Vegas, NV →
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