Live Benchmarks · Florida
Florida Cannabis
Marketing Benchmarks
State-filtered performance data from dispensaries in Florida running Canovate. All data is anonymized — privacy floor of 5 dispensaries per metric.
Last updated: August 1, 2026 at 05:35 AM MDT
⚠ Florida Compliance Rules for Cannabis Ads
BLOCK
Do not use: "recreational"
FL is medical-only - recreational use advertising is illegal and misleading
BLOCK
Do not use: "adult-use"
Adult-use cannabis is not legal in FL - all sales require a valid medical card
BLOCK
Do not use: "get high"
Intoxication-promoting language explicitly prohibited in FL MMTC advertising
BLOCK
Do not use: "get stoned"
Intoxication-promoting language explicitly prohibited in FL MMTC advertising
BLOCK
Do not use: "get baked"
Intoxication-promoting language prohibited under 64ER20-1
BLOCK
Do not use: "free sample"
Free cannabis giveaways to the public are prohibited; medical card required for all purchases
BLOCK
Do not use: "cures"
Specific disease cure claims prohibited; only "may help manage" language is permitted
WARN
Caution with: "strongest"
Potency superlatives not permitted - cite tested THC/CBD percentages from lab COA
WARN
Caution with: "happy hour"
Time-limited price promotions may attract OMMU scrutiny in a medical-only market
WARN
Caution with: "home delivery"
FL MMTC delivery requires patient medical card verification - specify requirement in ad
WARN
Caution with: "stoned"
Intoxication-adjacent language is risky in FL medical context - remove
+ 2 more caution terms enforced in campaign generation.
Required Disclaimers
· Valid Florida Medical Marijuana Use Registry ID card required for purchase.
· Keep out of reach of children.
· For medical use only. Not for recreational use.
Active Dispensaries
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In Florida · last 90 days
Top SMS CTR
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Best-performing length bucket
Best Send Hour
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UTC · top click-through window
Channels Tracked
4
SMS · Email · Social · GBP
01Best Send Windows
Top 3 hours of day (UTC) by SMS link-click activity from Florida dispensaries. Only shown if ≥5 dispensaries contributed data.
Not enough data yet — check back as the Florida network grows (need ≥5 dispensaries per time bucket).
Privacy floor: Any bucket with fewer than 5 dispensaries is hidden.
02SMS Length vs. Click-Through Rate
Median CTR grouped by message character count for Florida dispensaries.
Not enough data yet — check back as the Florida network grows.
03Campaign Cadence vs. Estimated Revenue
Median estimated 30-day revenue per dispensary in Florida, by send frequency. Revenue = link clicks × 3% conversion × $40 AOV.
Not enough data yet — check back as the Florida network grows.
04Channel Adoption in Florida
How many active Florida dispensaries use each marketing channel.
Not enough data yet — check back as the Florida network grows.
05Top Campaign Themes by CTR
Top SMS archetypes ranked by median CTR across Florida dispensaries in the network.
Not enough data yet — check back as the Florida network grows.
Anonymized: Aggregate keyword patterns only — no individual shop names or campaign text.
06Wholesale Pricing Benchmarks — Florida
Median retail prices from dispensary menus tracked by the Canovate Knowledge Graph in Florida.
Pricing benchmarks for Florida are building — check back soon.
Source: Canovate KG — aggregated from licensed dispensary menus. Buckets below n=5 are hidden.
07What's Working in Florida — Offer Types
Top offer categories by estimated revenue per send over the last 30 days.
Offer type data for Florida builds as campaigns run in this state.
08Channel Performance — Florida
SMS, email, and social click-through and estimated conversion rates over the last 30 days.
Channel performance data for Florida builds as campaigns execute.
See how your Florida shop stacks up
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