Live Benchmarks · Michigan
Michigan Cannabis
Marketing Benchmarks
State-filtered performance data from dispensaries in Michigan running Canovate. All data is anonymized — privacy floor of 5 dispensaries per metric.
Last updated: August 1, 2026 at 03:14 AM MDT
Recreational since Dec 2018. Market grew fast - price compression is real. Detroit metro is the most competitive; smaller cities have room to grow.
⚠ Michigan Compliance Rules for Cannabis Ads
BLOCK
Do not use: "guaranteed potency"
Potency guarantees prohibited - all potency claims must cite tested METRC lab results
BLOCK
Do not use: "medicine"
Adult-use advertising must not use "medicine" - implies medical benefit, prohibited per MRA Bulletin 2019-02
BLOCK
Do not use: "certified organic"
USDA organic certification is unavailable for cannabis - "certified organic" is a false claim
WARN
Caution with: "home delivery"
Verify delivery license is active before advertising delivery - MRA requires separate Class A Marihuana Delivery license
WARN
Caution with: "dab bar"
Replace "dab bar" with "concentrate station" per Michigan MRA advertising guidelines
WARN
Caution with: "get high"
Remove intoxication-glorifying language per Michigan MRA advertising rules
WARN
Caution with: "stoned"
Remove "stoned" - intoxication-glorifying language prohibited per MI MRA rules
+ 3 more caution terms enforced in campaign generation.
Required Disclaimers
· For adult use only. You must be 21 years of age or older to purchase.
· Keep out of reach of children.
· Marihuana use during pregnancy may cause low birth weight and other problems for your baby.
Active Dispensaries
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In Michigan · last 90 days
Top SMS CTR
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Best-performing length bucket
Best Send Hour
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UTC · top click-through window
Channels Tracked
4
SMS · Email · Social · GBP
01Best Send Windows
Top 3 hours of day (UTC) by SMS link-click activity from Michigan dispensaries. Only shown if ≥5 dispensaries contributed data.
Not enough data yet — check back as the Michigan network grows (need ≥5 dispensaries per time bucket).
Privacy floor: Any bucket with fewer than 5 dispensaries is hidden.
02SMS Length vs. Click-Through Rate
Median CTR grouped by message character count for Michigan dispensaries.
Not enough data yet — check back as the Michigan network grows.
03Campaign Cadence vs. Estimated Revenue
Median estimated 30-day revenue per dispensary in Michigan, by send frequency. Revenue = link clicks × 3% conversion × $40 AOV.
Not enough data yet — check back as the Michigan network grows.
04Channel Adoption in Michigan
How many active Michigan dispensaries use each marketing channel.
Not enough data yet — check back as the Michigan network grows.
05Top Campaign Themes by CTR
Top SMS archetypes ranked by median CTR across Michigan dispensaries in the network.
Not enough data yet — check back as the Michigan network grows.
Anonymized: Aggregate keyword patterns only — no individual shop names or campaign text.
06Wholesale Pricing Benchmarks — Michigan
Median retail prices from dispensary menus tracked by the Canovate Knowledge Graph in Michigan.
Pricing benchmarks for Michigan are building — check back soon.
Source: Canovate KG — aggregated from licensed dispensary menus. Buckets below n=5 are hidden.
07What's Working in Michigan — Offer Types
Top offer categories by estimated revenue per send over the last 30 days.
Offer type data for Michigan builds as campaigns run in this state.
08Channel Performance — Michigan
SMS, email, and social click-through and estimated conversion rates over the last 30 days.
Channel performance data for Michigan builds as campaigns execute.
Live Michigan City Briefs
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