Oregon Cannabis
Marketing Benchmarks
State-filtered performance data from dispensaries in Oregon running Canovate. All data is anonymized — privacy floor of 5 dispensaries per metric.
Last updated: August 1, 2026 at 03:17 AM MDT
Tax Rate
17% state + local
Adult-use since 2014. Oversaturated market - price compression severe. Portland is oversaturated; smaller cities and towns offer better unit economics.
⚠ Oregon Compliance Rules for Cannabis Ads
BLOCK
Do not use: "recreational"
OLCC OAR 845-025-7100 prohibits "recreational" - use "adult-use" or "cannabis"
BLOCK
Do not use: "mail order"
Mail-order cannabis sales prohibited under ORS 475C - misleading claim
BLOCK
Do not use: "ship to your door"
Interstate cannabis shipping is federally illegal - this claim is prohibited
BLOCK
Do not use: "free cannabis"
Free cannabis offers to consumers are prohibited under OLCC OAR 845-025-7100
WARN
Caution with: "get stoned"
Remove "get stoned" - intoxication-glorifying language prohibited per OLCC OAR 845-025-7100
WARN
Caution with: "get high"
Remove "get high" - intoxication-glorifying language prohibited per OLCC rules
WARN
Caution with: "happy hour"
Replace "happy hour" with a specific promotion name per OLCC advertising guidance
WARN
Caution with: "strongest in oregon"
Geographic superlative potency claim unsubstantiated - cite COA-verified THC% from OLCC-licensed lab instead
+ 2 more caution terms enforced in campaign generation.
Required Disclaimers
· Must be 21 or older. Keep cannabis out of reach of children.
· It is illegal to drive while under the influence of cannabis.
· Using cannabis while pregnant or breastfeeding may be harmful to your baby.
Active Dispensaries
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In Oregon · last 90 days
Top SMS CTR
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Best-performing length bucket
Best Send Hour
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UTC · top click-through window
Channels Tracked
4
SMS · Email · Social · GBP
01Best Send Windows
Top 3 hours of day (UTC) by SMS link-click activity from Oregon dispensaries. Only shown if ≥5 dispensaries contributed data.
Not enough data yet — check back as the Oregon network grows (need ≥5 dispensaries per time bucket).
Privacy floor: Any bucket with fewer than 5 dispensaries is hidden.
02SMS Length vs. Click-Through Rate
Median CTR grouped by message character count for Oregon dispensaries.
Not enough data yet — check back as the Oregon network grows.
03Campaign Cadence vs. Estimated Revenue
Median estimated 30-day revenue per dispensary in Oregon, by send frequency. Revenue = link clicks × 3% conversion × $40 AOV.
Not enough data yet — check back as the Oregon network grows.
04Channel Adoption in Oregon
How many active Oregon dispensaries use each marketing channel.
Not enough data yet — check back as the Oregon network grows.
05Top Campaign Themes by CTR
Top SMS archetypes ranked by median CTR across Oregon dispensaries in the network.
Not enough data yet — check back as the Oregon network grows.
Anonymized: Aggregate keyword patterns only — no individual shop names or campaign text.
06Wholesale Pricing Benchmarks — Oregon
Median retail prices from dispensary menus tracked by the Canovate Knowledge Graph in Oregon.
Pricing benchmarks for Oregon are building — check back soon.
Source: Canovate KG — aggregated from licensed dispensary menus. Buckets below n=5 are hidden.
07What's Working in Oregon — Offer Types
Top offer categories by estimated revenue per send over the last 30 days.
Offer type data for Oregon builds as campaigns run in this state.
08Channel Performance — Oregon
SMS, email, and social click-through and estimated conversion rates over the last 30 days.
Channel performance data for Oregon builds as campaigns execute.
See how your Oregon shop stacks up
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