Live Benchmarks · Washington
Washington Cannabis
Marketing Benchmarks
State-filtered performance data from dispensaries in Washington running Canovate. All data is anonymized — privacy floor of 5 dispensaries per metric.
Last updated: August 1, 2026 at 03:18 AM MDT
Tax Rate
37% (state 27% + local 10%)
Adult-use since 2012. High tax burden (37%) has moderated supply. Seattle metro competitive; Spokane and Vancouver offer opportunity.
⚠ Washington Compliance Rules for Cannabis Ads
BLOCK
Do not use: "medicine"
WA LCB WAC 314-55-155 explicitly bans "medicine" in adult-use cannabis ads - implies medical benefit
BLOCK
Do not use: "recreational"
WA bans "recreational" in licensed cannabis advertising per WAC 314-55-155 - use "adult-use" or product category
BLOCK
Do not use: "medication"
"Medication" implies medical use - prohibited in adult-use cannabis advertising per WA LCB
BLOCK
Do not use: "cure"
Curative claims are prohibited medical claims under WA LCB rules
BLOCK
Do not use: "treats anxiety"
Condition-specific health claims prohibited per WAC 314-55-155
WARN
Caution with: "get baked"
Remove "get baked" - intoxication-glorifying language prohibited per WA LCB advertising guidelines
WARN
Caution with: "get stoned"
Remove "get stoned" - intoxication-glorifying language prohibited per WA LCB
WARN
Caution with: "get high"
Remove "get high" - intoxication-glorifying language prohibited per WA LCB WAC 314-55-155
WARN
Caution with: "happy hour"
Replace "happy hour" with a specific promotion name per WA LCB guidance
+ 2 more caution terms enforced in campaign generation.
Required Disclaimers
· For adult use only. Keep out of reach of children. Must be 21 or older to purchase.
· WARNING: Marijuana use during pregnancy and breast-feeding poses potential harms.
· It is illegal to drive under the influence of marijuana.
Active Dispensaries
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In Washington · last 90 days
Top SMS CTR
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Best-performing length bucket
Best Send Hour
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UTC · top click-through window
Channels Tracked
4
SMS · Email · Social · GBP
01Best Send Windows
Top 3 hours of day (UTC) by SMS link-click activity from Washington dispensaries. Only shown if ≥5 dispensaries contributed data.
Not enough data yet — check back as the Washington network grows (need ≥5 dispensaries per time bucket).
Privacy floor: Any bucket with fewer than 5 dispensaries is hidden.
02SMS Length vs. Click-Through Rate
Median CTR grouped by message character count for Washington dispensaries.
Not enough data yet — check back as the Washington network grows.
03Campaign Cadence vs. Estimated Revenue
Median estimated 30-day revenue per dispensary in Washington, by send frequency. Revenue = link clicks × 3% conversion × $40 AOV.
Not enough data yet — check back as the Washington network grows.
04Channel Adoption in Washington
How many active Washington dispensaries use each marketing channel.
Not enough data yet — check back as the Washington network grows.
05Top Campaign Themes by CTR
Top SMS archetypes ranked by median CTR across Washington dispensaries in the network.
Not enough data yet — check back as the Washington network grows.
Anonymized: Aggregate keyword patterns only — no individual shop names or campaign text.
06Wholesale Pricing Benchmarks — Washington
Median retail prices from dispensary menus tracked by the Canovate Knowledge Graph in Washington.
Pricing benchmarks for Washington are building — check back soon.
Source: Canovate KG — aggregated from licensed dispensary menus. Buckets below n=5 are hidden.
07What's Working in Washington — Offer Types
Top offer categories by estimated revenue per send over the last 30 days.
Offer type data for Washington builds as campaigns run in this state.
08Channel Performance — Washington
SMS, email, and social click-through and estimated conversion rates over the last 30 days.
Channel performance data for Washington builds as campaigns execute.
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