Live Benchmarks · New Jersey
New Jersey Cannabis
Marketing Benchmarks
State-filtered performance data from dispensaries in New Jersey running Canovate. All data is anonymized — privacy floor of 5 dispensaries per metric.
Last updated: August 1, 2026 at 05:35 AM MDT
⚠ New Jersey Compliance Rules for Cannabis Ads
BLOCK
Do not use: "recreational"
NJ CRC uses "adult-use" terminology; "recreational" not in regulatory language
BLOCK
Do not use: "free sample"
Free cannabis to the public prohibited under NJ cannabis regulations
BLOCK
Do not use: "cartoon"
Cartoon characters or imagery appealing to minors prohibited by NJ CRC
BLOCK
Do not use: "doctor recommended"
Medical-recommendation claims prohibited in adult-use advertising
WARN
Caution with: "get high"
Intoxication-implying language violates NJ CRC ad standards - use product description
WARN
Caution with: "stoned"
Remove "stoned" - intoxication glorification prohibited under N.J.A.C. 17:30-17
WARN
Caution with: "happy hour"
Alcohol-adjacent promotional framing may attract CRC scrutiny - use a specific promo name
WARN
Caution with: "strongest"
Potency superlatives discouraged - cite tested THC% from lab-certified results
+ 2 more caution terms enforced in campaign generation.
Required Disclaimers
· Must be 21+ to purchase.
· Keep out of reach of children.
· Cannabis use during pregnancy or breastfeeding may be harmful to your baby.
Active Dispensaries
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In New Jersey · last 90 days
Top SMS CTR
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Best-performing length bucket
Best Send Hour
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UTC · top click-through window
Channels Tracked
4
SMS · Email · Social · GBP
01Best Send Windows
Top 3 hours of day (UTC) by SMS link-click activity from New Jersey dispensaries. Only shown if ≥5 dispensaries contributed data.
Not enough data yet — check back as the New Jersey network grows (need ≥5 dispensaries per time bucket).
Privacy floor: Any bucket with fewer than 5 dispensaries is hidden.
02SMS Length vs. Click-Through Rate
Median CTR grouped by message character count for New Jersey dispensaries.
Not enough data yet — check back as the New Jersey network grows.
03Campaign Cadence vs. Estimated Revenue
Median estimated 30-day revenue per dispensary in New Jersey, by send frequency. Revenue = link clicks × 3% conversion × $40 AOV.
Not enough data yet — check back as the New Jersey network grows.
04Channel Adoption in New Jersey
How many active New Jersey dispensaries use each marketing channel.
Not enough data yet — check back as the New Jersey network grows.
05Top Campaign Themes by CTR
Top SMS archetypes ranked by median CTR across New Jersey dispensaries in the network.
Not enough data yet — check back as the New Jersey network grows.
Anonymized: Aggregate keyword patterns only — no individual shop names or campaign text.
06Wholesale Pricing Benchmarks — New Jersey
Median retail prices from dispensary menus tracked by the Canovate Knowledge Graph in New Jersey.
Pricing benchmarks for New Jersey are building — check back soon.
Source: Canovate KG — aggregated from licensed dispensary menus. Buckets below n=5 are hidden.
07What's Working in New Jersey — Offer Types
Top offer categories by estimated revenue per send over the last 30 days.
Offer type data for New Jersey builds as campaigns run in this state.
08Channel Performance — New Jersey
SMS, email, and social click-through and estimated conversion rates over the last 30 days.
Channel performance data for New Jersey builds as campaigns execute.
See how your New Jersey shop stacks up
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