Live Benchmarks · Illinois
Illinois Cannabis
Marketing Benchmarks
State-filtered performance data from dispensaries in Illinois running Canovate. All data is anonymized — privacy floor of 5 dispensaries per metric.
Last updated: August 1, 2026 at 05:35 AM MDT
Tax Rate
10-25% THC-based tiered
Recreational since Jan 2020. Price Compression and consolidation ongoing. Chicago dominates; suburban and downstate markets less competitive.
⚠ Illinois Compliance Rules for Cannabis Ads
BLOCK
Do not use: "recreational"
CRTA §55-10 prohibits "recreational" - use "adult-use" per Illinois Cannabis Regulation and Tax Act
BLOCK
Do not use: "cure"
Curative health claims prohibited in cannabis advertising under CRTA
BLOCK
Do not use: "for all"
Age-neutral language not permitted - must restrict to adults 21+ per CRTA §55-10(b)
WARN
Caution with: "happy hour"
Replace "happy hour" with a specific promotion name per IL IDFPR marketing rules
WARN
Caution with: "get high"
Remove intoxication-glorifying language per Illinois Cannabis Regulation and Tax Act §55-10
WARN
Caution with: "strongest strain"
Superlative potency claims restricted - describe by name and terpene profile per IDFPR guidance
WARN
Caution with: "doctor approved"
Medical endorsement language in adult-use advertising violates CRTA - remove this claim
+ 2 more caution terms enforced in campaign generation.
Required Disclaimers
· For adult use only. Must be 21 years of age or older.
· Keep out of reach of children.
· Using cannabis may impair your ability to drive or operate machinery.
Active Dispensaries
-
In Illinois · last 90 days
Top SMS CTR
-
Best-performing length bucket
Best Send Hour
-
UTC · top click-through window
Channels Tracked
4
SMS · Email · Social · GBP
01Best Send Windows
Top 3 hours of day (UTC) by SMS link-click activity from Illinois dispensaries. Only shown if ≥5 dispensaries contributed data.
Not enough data yet — check back as the Illinois network grows (need ≥5 dispensaries per time bucket).
Privacy floor: Any bucket with fewer than 5 dispensaries is hidden.
02SMS Length vs. Click-Through Rate
Median CTR grouped by message character count for Illinois dispensaries.
Not enough data yet — check back as the Illinois network grows.
03Campaign Cadence vs. Estimated Revenue
Median estimated 30-day revenue per dispensary in Illinois, by send frequency. Revenue = link clicks × 3% conversion × $40 AOV.
Not enough data yet — check back as the Illinois network grows.
04Channel Adoption in Illinois
How many active Illinois dispensaries use each marketing channel.
Not enough data yet — check back as the Illinois network grows.
05Top Campaign Themes by CTR
Top SMS archetypes ranked by median CTR across Illinois dispensaries in the network.
Not enough data yet — check back as the Illinois network grows.
Anonymized: Aggregate keyword patterns only — no individual shop names or campaign text.
06Wholesale Pricing Benchmarks — Illinois
Median retail prices from dispensary menus tracked by the Canovate Knowledge Graph in Illinois.
Pricing benchmarks for Illinois are building — check back soon.
Source: Canovate KG — aggregated from licensed dispensary menus. Buckets below n=5 are hidden.
07What's Working in Illinois — Offer Types
Top offer categories by estimated revenue per send over the last 30 days.
Offer type data for Illinois builds as campaigns run in this state.
08Channel Performance — Illinois
SMS, email, and social click-through and estimated conversion rates over the last 30 days.
Channel performance data for Illinois builds as campaigns execute.
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