Live Benchmarks · New York
New York Cannabis
Marketing Benchmarks
State-filtered performance data from dispensaries in New York running Canovate. All data is anonymized — privacy floor of 5 dispensaries per metric.
Last updated: June 15, 2026 at 06:59 AM MDT
Tax Rate
13% + local up to 5%
Adult-use launched Dec 2022. Oversaturated licensing early; market is still maturing. Medical program since 2014. MSO dominance vs. independent play.
⚠ New York Compliance Rules for Cannabis Ads
BLOCK
Do not use: "recreational"
NY OCM prohibits "recreational" in licensed adult-use cannabis advertising per 9 NYCRR Part 118
BLOCK
Do not use: "free sample"
Free cannabis samples to consumers are prohibited under NY Cannabis Law §76
BLOCK
Do not use: "doctor prescribed"
Medical prescription claims prohibited in adult-use cannabis advertising per OCM
BLOCK
Do not use: "contest"
Contests requiring cannabis purchase are prohibited per 9 NYCRR Part 118
WARN
Caution with: "get stoned"
Remove intoxication-glorifying language per NY OCM marketing rules 9 NYCRR Part 118
WARN
Caution with: "potency"
Potency advertising is restricted in NY - cite COA-verified data or remove the claim per OCM 9 NYCRR Part 118
WARN
Caution with: "strongest"
Superlative potency claims unsupported - use COA-verified THC% from a licensed lab instead
WARN
Caution with: "get high"
Remove "get high" - intoxication-glorifying language prohibited per NY OCM
+ 3 more caution terms enforced in campaign generation.
Required Disclaimers
· Must be 21 years of age or older to purchase cannabis.
· Keep out of reach of children.
· This product has intoxicating effects and may be habit-forming. Smoking is hazardous to your health. There may be health risks associated with consumption of this product for women who are pregnant, breastfeeding, or planning to become pregnant.
· Cannabis can impair concentration, coordination and judgment. Do not operate a vehicle or machinery under the influence of this drug.
Active Dispensaries
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In New York · last 90 days
Top SMS CTR
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Best-performing length bucket
Best Send Hour
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UTC · top click-through window
Channels Tracked
4
SMS · Email · Social · GBP
01Best Send Windows
Top 3 hours of day (UTC) by SMS link-click activity from New York dispensaries. Only shown if ≥5 dispensaries contributed data.
Not enough data yet — check back as the New York network grows (need ≥5 dispensaries per time bucket).
Privacy floor: Any bucket with fewer than 5 dispensaries is hidden.
02SMS Length vs. Click-Through Rate
Median CTR grouped by message character count for New York dispensaries.
Not enough data yet — check back as the New York network grows.
03Campaign Cadence vs. Estimated Revenue
Median estimated 30-day revenue per dispensary in New York, by send frequency. Revenue = link clicks × 3% conversion × $40 AOV.
Not enough data yet — check back as the New York network grows.
04Channel Adoption in New York
How many active New York dispensaries use each marketing channel.
Not enough data yet — check back as the New York network grows.
05Top Campaign Themes by CTR
Top SMS archetypes ranked by median CTR across New York dispensaries in the network.
Not enough data yet — check back as the New York network grows.
Anonymized: Aggregate keyword patterns only — no individual shop names or campaign text.
06Wholesale Pricing Benchmarks — New York
Median retail prices from dispensary menus tracked by the Canovate Knowledge Graph in New York.
Pricing benchmarks for New York are building — check back soon.
Source: Canovate KG — aggregated from licensed dispensary menus. Buckets below n=5 are hidden.
07What's Working in New York — Offer Types
Top offer categories by estimated revenue per send over the last 30 days.
Offer type data for New York builds as campaigns run in this state.
08Channel Performance — New York
SMS, email, and social click-through and estimated conversion rates over the last 30 days.
Channel performance data for New York builds as campaigns execute.
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