Live Benchmarks · Massachusetts
Massachusetts Cannabis
Marketing Benchmarks
State-filtered performance data from dispensaries in Massachusetts running Canovate. All data is anonymized — privacy floor of 5 dispensaries per metric.
Last updated: August 1, 2026 at 03:16 AM MDT
Tax Rate
17% (6.25% excise + 10.75% marijuana)
Adult-use since Nov 2018, retail from late 2018. Dense population means high competition in Boston metro. Western MA less saturated.
⚠ Massachusetts Compliance Rules for Cannabis Ads
BLOCK
Do not use: "recreational"
CCC 935 CMR 500.105 prohibits "recreational" - use "adult-use"
BLOCK
Do not use: "mascots"
Mascots, cartoons, or animated characters that appeal to minors are prohibited per CCC 935 CMR 500.105(7)
BLOCK
Do not use: "candy"
Candy-themed language in cannabis ads implies appeal to minors - prohibited per CCC
BLOCK
Do not use: "gummies for everyone"
Age-neutral edibles marketing implies accessibility to minors - prohibited
WARN
Caution with: "coupon"
Coupons for cannabis are restricted in MA - verify CCC rules on promotional discounts before distributing
WARN
Caution with: "loyalty points"
Loyalty program structure must comply with CCC 935 CMR 500.105 - confirm it does not target minors or incentivize over-consumption
WARN
Caution with: "get high"
Remove intoxication-glorifying language per CCC 935 CMR 500.105(6)
WARN
Caution with: "stoned"
Remove "stoned" - intoxication language prohibited per MA CCC advertising rules
+ 2 more caution terms enforced in campaign generation.
Required Disclaimers
· For adults 21 and over only.
· Keep out of reach of children.
· This product has not been analyzed or approved by the FDA. There is limited information on the side effects of using this product, and there may be associated health risks. Marijuana use during pregnancy and breast-feeding may pose potential harms. It is against the law to drive or operate machinery when under the influence of this product. KEEP THIS PRODUCT AWAY FROM CHILDREN.
Active Dispensaries
-
In Massachusetts · last 90 days
Top SMS CTR
-
Best-performing length bucket
Best Send Hour
-
UTC · top click-through window
Channels Tracked
4
SMS · Email · Social · GBP
01Best Send Windows
Top 3 hours of day (UTC) by SMS link-click activity from Massachusetts dispensaries. Only shown if ≥5 dispensaries contributed data.
Not enough data yet — check back as the Massachusetts network grows (need ≥5 dispensaries per time bucket).
Privacy floor: Any bucket with fewer than 5 dispensaries is hidden.
02SMS Length vs. Click-Through Rate
Median CTR grouped by message character count for Massachusetts dispensaries.
Not enough data yet — check back as the Massachusetts network grows.
03Campaign Cadence vs. Estimated Revenue
Median estimated 30-day revenue per dispensary in Massachusetts, by send frequency. Revenue = link clicks × 3% conversion × $40 AOV.
Not enough data yet — check back as the Massachusetts network grows.
04Channel Adoption in Massachusetts
How many active Massachusetts dispensaries use each marketing channel.
Not enough data yet — check back as the Massachusetts network grows.
05Top Campaign Themes by CTR
Top SMS archetypes ranked by median CTR across Massachusetts dispensaries in the network.
Not enough data yet — check back as the Massachusetts network grows.
Anonymized: Aggregate keyword patterns only — no individual shop names or campaign text.
06Wholesale Pricing Benchmarks — Massachusetts
Median retail prices from dispensary menus tracked by the Canovate Knowledge Graph in Massachusetts.
Pricing benchmarks for Massachusetts are building — check back soon.
Source: Canovate KG — aggregated from licensed dispensary menus. Buckets below n=5 are hidden.
07What's Working in Massachusetts — Offer Types
Top offer categories by estimated revenue per send over the last 30 days.
Offer type data for Massachusetts builds as campaigns run in this state.
08Channel Performance — Massachusetts
SMS, email, and social click-through and estimated conversion rates over the last 30 days.
Channel performance data for Massachusetts builds as campaigns execute.
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